Month: May 2014

Dear Adwords, Brisbane is not a Tardis

Location targeting stats can be quite  misleading, Google Adwords even has a disclaimer text to explain that there can be a discrepancy between census data and reach data, because it contains devices, visitors etc.

However the general rules of physics should still be expected to apply, surely? In this screen shot you can see that the smallest geographic region: of “Brisbane – neighbourhood”, which is wholly (geographically) contained within the region of “Brisbane – city”, and therefor also contained within “Queensland, Australia – state”, seems to have the extra-ordinary properties of a reach greater than those 2 containing regions.

Brisbane-Tardis

Brisbane-Tardis

After not getting a satisfactory answer from Google Support who insist that this is all correct and as expected – we can only assume that Brisbane-neighbourhood  is a Tardis and thus bigger on the inside.

 

Adwords Scripting grows up and gets keys to MCC

Adwords scripting is super powerful and easy to use.

But it had been hamstrung by limits.

  • The number authorised scripts being somewhere from 15-20 under the old OAuth system.
  • Random timeouts
  • Tediousness of maintaining scripts across multiple accounts.

Many who tried it, walked away in frustration if they had to deal more than a handful of clients. But now scripting looks set to give the Adwords API a run for its money.

Updates to OAuth2 has made the auth limits a thing of the past, timing issues seem to have disappeared for the last few months and now MCC level scripting is here. Finally you can run monitoring and management scripts across accounts.

A top use for this is finding broken links or sites that are down. QS and Budget tools are also very useful at account level help to find “problems” before they become “PROBLEMS”. Shifting the balance to pro-active instead of reactive.

With this additional data, you may run into the data limit in Google spreadsheets a bit quicker, but that is something I am glad to work around for now.

Looking forward to hearing new ways of using these new features at the Google Adwords API this week in Sydney.