Dear Adwords, Brisbane is not a Tardis

Location targeting stats can be quite  misleading, Google Adwords even has a disclaimer text to explain that there can be a discrepancy between census data and reach data, because it contains devices, visitors etc.

However the general rules of physics should still be expected to apply, surely? In this screen shot you can see that the smallest geographic region: of “Brisbane – neighbourhood”, which is wholly (geographically) contained within the region of “Brisbane – city”, and therefor also contained within “Queensland, Australia – state”, seems to have the extra-ordinary properties of a reach greater than those 2 containing regions.



After not getting a satisfactory answer from Google Support who insist that this is all correct and as expected – we can only assume that Brisbane-neighbourhood  is a Tardis and thus bigger on the inside.


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