Ad Shepherd

Google Merchant Centre – Access Sharing still a dud

Of all of the Google products that “don’t play well with the other kiddies”, Google Merchant Centre is the worst.
You would think that since it moved from “free shopping” to “paid shopping” that it would have got some loving by now.

(OK, I will acknowledge that the (broken) spreadsheets template has finally been removed. But why was it left there for more than a year after is was reported?)

But overall it still has some very rough edges.

Account Sharing. Yay! What a great idea, you can get your Adwords account manager or web developer to help find/fix issues. Just like you can with Analytics, Webmaster Tools, Adwords, Docs etc.

Woops… not so fast there is a catch*.

Inviting a new user
You can invite others to gain access to your Google Merchant Center account from the Users tab under Settings. These invited users sign in to your account with their own logins, so you can safeguard your own login information.

To grant access to additional users, follow these steps:

Sign in to your Merchant Center account.
Click the Settings tab.
Select Users.
Click the + User button.
Enter the email address of the person you want to invite.
Select the access level you’d like to grant to the user.
Click Save.
*Note: Each Google account may still only be associated with one Merchant Center account.

And what a nasty catch that is.. An account can only be associated with one Merchant Centre Account.
So whoever you are sharing it with, they will need to give you a fresh gmail account. They can’t consolidate access under one login, like they can with the other products.

If they have an account that lets them manage multiple accounts (a multi-user merchant account),
they can only have you in that workflow if they created the merchant account. There is no equivalent of an “invite” from the manager end like their is in AdWords.
This severely impedes professionals from helping with owner-created merchant accounts.

I hope Google fixes soon.