About

Welcome. Hopefully will find some useful articles around PPC and Web Analytics.

20 years online (yes 1994 was pre “www”), moved from Retail Management to Library Science and then to the web. Early days developing commercial websites from scratch when Netscape 2 and Alta Vista, Excite & Hotbot were all new things, I have spent the last 10 or more years on making websites more profitable for other people.

I have the usual list of professional certifications from Google Adwords, Yahoo & Bing, retaking the exams each year, and keeping up to date attending weekly online training.

My main focuses are PPC marketing & web analytics, but I also dabble in data visualisation, big data, and data prediction ai projects.
In my spare time,  I play Ukulele, volunteer in creek & rainforest restoration,  attend my local community garden, and visit Japanese castles (54 so far).

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with Avinash Kaushik (Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive.) @2014 Analytics conference.

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